Wim Crouwel
A renowned Dutch graphic designer known for his modernist and grid-based design approach. His style is characterized by clean typography, geometric layouts, and a strong emphasis on structure and clarity.
Example Works:
Utilizing a structured grid system along with colours and lines to introduce repetition and subtle distortion, creating a sense of rhythm and movement.
Applying slicing techniques and Gestalt principles such as closure and continuity to guide perception. A muted background contrasts with bold, oversized black type, establishing visual hierarchy and aiding clear navigation.
David Carson
Graphic designer known for his experimental style, featuring unconventional typography, layered collage techniques, and an approach that challenged traditional design rules.
Example Works:
Effectively overlapping type and using a collage-style layout to highlight key elements, while maintaining a structured grid and visual balance within the composition.
The use of a focused central image, layered text, and varying fonts creates visual interest and intrigue, differentiating from designs of that time.
